Master the art of influencing people and win the “yes” for your business with this expanded edition of the classic by Robert Cialdini, the Father of Persuasion.
“Robert Cialdini has done the impossible: he has improved upon a masterpiece.” — Daniel Kahneman, Nobel Prize winner.
Cialdini reveals the factors that lead people to say “yes” and how to apply them in practice. The new edition presents the six universal principles of persuasion, as well as the new principle: unity.
Discover the weapons of influence:
Reciprocity: The tendency to reciprocate.
Affection: The importance of closeness.
Social approval: The power of conformity.
Authority: Credibility of experts.
Scarcity: The value of limited opportunities.
Commitment and coherence: The impact of an initial commitment.
Unity: The sense of belonging.
Learn how to use mental triggers to be successful in different areas of life, with testimonials, case studies and summaries at the end of each chapter.
