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Marketing 6.0 | The Future is Immersive
Marketing 6.0 | The Future is Immersive
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Book Marketing 6.0 | The Immersive Future
Eliminating the Boundaries Between the Physical and Mental Worlds
Philip Kotler, Hermawan Kartajaya, Iwan Setiawan and Andr Fontenelle
artificial intelligence and augmented reality to create immersive experiences for consumers. In this book, Kotler, Kartajaya and Setiawan explain how companies can adapt to changing consumer behavior and stay relevant. Through case studies from companies such as Coca-Cola, Nike, Apple and Amazon, you will learn the pillars of metamarketing, how to overcome obstacles and explore technologies such as the metaverse and augmented reality.
Book Specifications Marketing 6.0 | The Immersive Future
| Title | Marketing 6.0 | The Immersive Future | ||
| Caption | Eliminating the Boundaries Between the Physical and Mental Worlds | ||
| Author(s) | Philip Kotler, Hermawan Kartajaya, Iwan Setiawan and Andr Fontenelle | ||
| Edition Year | 2025 | ||
| Cover | Brochure | ||
| Finish | Matte Lamination | ||
| Core | Full Paper | ||
| Pages | 224 | ||
| Dimensions | 16 x 23 x 1.5 cm | ||
| Weight | 0.320 kg | ||
| ISBN | 9786555649826 | ||
| Publisher | Sextant | ||
artificial intelligence and augmented reality to create immersive experiences for consumers. In this book, Kotler, Kartajaya and Setiawanartificial intelligence and augmented reality to create immersive experiences for consumers. In this book, Kotler, Kartajaya and Setiawanartificial intelligence and augmented reality to create immersive experiences for consumers. In this book, Kotler, Kartajaya and Setiawan
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